The brand, now recognized worldwide, has undergone several transformations.
1905The first emblem was a simple wagon wheel, a symbol of “civilization and movement.”
1912Rotary becomes an international organization. The club emblem should feature a wheel with gears carved into the outer edge. The spokes should be designed to indicate strength. The purpose of the gears was twofold: to soften the simplicity of the design and to symbolize vigor.
1923The wheel now has 24 teeth and a central notch for the axle, becoming a true symbol of functionality and action.
As of 2013, the modern emblem has retained the 1923 design with the inclusion of the word Rotary next to the Rotary Wheel, highlighting the colors blue and gold, which represent Excellence, Leadership, and Commitment to Humanitarian Service.
*****************************************
|| 
The Evolution of the Rotary Symbol The brand, now recognized worldwide, has undergone several transformations.
1905The first emblem was a simple wagon wheel, a symbol of “civilization and movement.”
1912Rotary became an international organization. The club emblem would feature a wheel with gears carved into the outer edge. The spokes would be designed to indicate strength. The purpose of the gears was twofold: to soften the simplicity of the design and to symbolize vigor.
1923The wheel now had 24 teeth and a central notch for the axle, becoming a true symbol of functionality and action.
As of 2013, the modern emblem has retained the 1923 design with the inclusion of the word Rotary next to the Rotary Wheel, highlighting the colors blue and gold, which represent Excellence, Leadership, and Commitment to Humanitarian Service.
